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by Harvard Business Review : HBR’s 10 Must Reads on Managing Across Cultures (with featured article “Cultural Intelligence” by P. Christopher Earley and Elaine Mosakowski)

ISBN : #1633694615 | Date : 2016-05-03

Description :

PDF-e6830 | Put an end to miscommunication and inefficiency―and tap into the strengths of your diverse team.If you read nothing else on managing across cultures, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you manage culturally diverse employees, whether they’re dispersed around the world or you’re working with … HBR’s 10 Must Reads on Managing Across Cultures (with featured article “Cultural Intelligence” by P. Christopher Earley and Elaine Mosakowski)


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HBR’s 10 Must Reads on Managing Across Cultures (with featured article “Cultural Intelligence” by P. Christopher Earley and Elaine Mosakowski) by by Harvard Business Review

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: Customers at Work: New Perspectives on Interactive Service Work

ISBN : #1137293241 | Date : 2013-07-25

Description :

PDF-1e405 | Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer’s active contribution to virtually all aspects and stages of the production process. This volume illuminates social relations and interaction between customers and service providers as well as between the users of web-based services…. Customers at Work: New Perspectives on Interactive Service Work


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by Aldo Cundari : Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers

ISBN : #1119092892 | Date : 2015-05-04

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PDF-73b12 | The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada’s top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these f… Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers


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[Pub.41Ros] Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers PDF | by Aldo Cundari


Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers by by Aldo Cundari

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by Manish Grover : Dancing The Digital Tune: The 5 Principles of Competing in a Digital World

ISBN : #0692358749 | Date : 2014-11-02

Description :

PDF-2a3b5 | For the first time, an overarching and systematic process is presented to think about creating your digital strategy. Traditional models will not form the basis for future success. These models are focused on a one way street – promote, target and sell – often competing against the rest of the world. We need a new approach to orient our organizations to the new connected world. The 5 actionable f… Dancing The Digital Tune: The 5 Principles of Competing in a Digital World


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by Jacky Tai : Get a Name!: 10 Rules to Create a Great Brand Name

ISBN : #9812618465 | Date : 2009-03-31

Description :

PDF-58c95 | So many companies and brands out there in the market, it will be impossible to stand out without a great name. Just imagine, there are already more than 150,000 companies operating in a small country like Singapore. How will your brand stand out if it doesn’t have a great name? Finding a great name is also no longer easy because of the proliferation of companies and brands in our society. Chances … Get a Name!: 10 Rules to Create a Great Brand Name


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[Pub.52nwb] Get a Name!: 10 Rules to Create a Great Brand Name PDF | by Jacky Tai


Get a Name!: 10 Rules to Create a Great Brand Name by by Jacky Tai

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49 schnelle Wege zum Umsatzwachstum: Kurze Tipps für dauerhaften Erfolg (German Edition) PDF




by Roland Löscher : 49 schnelle Wege zum Umsatzwachstum: Kurze Tipps für dauerhaften Erfolg (German Edition)

ISBN : #3834923826 | Date : 2010-09-28

Description :

PDF-fd58c | Es gibt Bücher, die nützliches Fachwissen für Vertrieb und Verkauf bieten. Es gibt Bücher, die neue Wege der Kundengewinnung aufzeigen. Es gibt Bücher, die Unternehmern und Verkäufern mehr Sinn in ihrer Arbeit vermitteln. – In diesem Buch finden Sie all das vereint…. 49 schnelle Wege zum Umsatzwachstum: Kurze Tipps für dauerhaften Erfolg (German Edition)


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[Pub.23wfw] 49 schnelle Wege zum Umsatzwachstum: Kurze Tipps für dauerhaften Erfolg (German Edition) PDF | by Roland Löscher


49 schnelle Wege zum Umsatzwachstum: Kurze Tipps für dauerhaften Erfolg (German Edition) by by Roland Löscher

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Persuasive Advertising Evidence Based Scott Armstrong PDF 0e511b1cb

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by J. Scott Armstrong : Persuasive Advertising: Evidence-based Principles

ISBN : #1403913439 | Date : 2010-05-26

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PDF-14ecf | Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this…. Persuasive Advertising: Evidence-based Principles


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Persuasive Advertising: Evidence-based Principles by by J. Scott Armstrong

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Praxisleitfaden Franchising: Strategien und Werkzeuge für Franchisegeber und -nehmer (German Edition) PDF




by Hermann Riedl : Praxisleitfaden Franchising: Strategien und Werkzeuge für Franchisegeber und -nehmer (German Edition)

ISBN : #3658046961 | Date : 2015-03-25

Description :

PDF-bad1b | Franchisesysteme von Grund auf verstehen, systematisch aufbauen und für alle Beteiligten zum Erfolg machen ist ein komplexes Unterfangen. Wie das geht, erfahren Sie in diesem Buch. Die Autoren geben sowohl Franchisegebern als auch Franchisenehmern wertvolle Strategien und Tools für das Tagesgeschäft an die Hand und liefern Antworten auf grundlegende Fragen: Wie können verschiedene Franchisesys… Praxisleitfaden Franchising: Strategien und Werkzeuge für Franchisegeber und -nehmer (German Edition)


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[Pub.36Lss] Praxisleitfaden Franchising: Strategien und Werkzeuge für Franchisegeber und -nehmer (German Edition) PDF | by Hermann Riedl


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Organizations Face Crisis Managing Stakeholders PDF 2627c283d

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by D. Tafoya : Organizations in the Face of Crisis: Managing the Brand and Stakeholders

ISBN : #1349455296 | Date : 2013-03-20

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PDF-fdd30 | Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects…. Organizations in the Face of Crisis: Managing the Brand and Stakeholders


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42 Rules to Increase Sales Effectiveness (2nd Edition): A Practical Guidebook for Sales Reps, Sales Managers and Anyone Looking to Improve their Selling Skills PDF




by Michael Griego : 42 Rules to Increase Sales Effectiveness (2nd Edition): A Practical Guidebook for Sales Reps, Sales Managers and Anyone Looking to Improve their Selling Skills

ISBN : #160773107X | Date : 2013-02-07

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PDF-8ec69 | If you are a professional salesperson, sales manager or director, VP of sales, CEO, any role in marketing, or anyone supporting selling efforts, this book is for you. It will teach you updated tools, language and tactics of selling in today’s market. Michael Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, has reduced the keys to… 42 Rules to Increase Sales Effectiveness (2nd Edition): A Practical Guidebook for Sales Reps, Sales Managers and Anyone Looking to Improve their Selling Skills


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Mapping Experiences Complete Creating Blueprints PDF Fa946d2f8

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Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams PDF




by James Kalbach : Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams

ISBN : #1491923539 | Date : 2016-05-05

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PDF-20a32 | Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, … Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams


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Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams by by James Kalbach

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by Richard F. Wendel : Selling: Personal Preparation, Persuasion, Strategy

ISBN : #0394356187 | Date : 1988-02

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PDF-e38a5 | … Selling: Personal Preparation, Persuasion, Strategy


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Selling: Personal Preparation, Persuasion, Strategy by by Richard F. Wendel

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Delegation von Preiskompetenz an den Verkaufsaußendienst: Eine empirische Analyse ausgewählter Determinanten und Gestaltungsmöglichkeiten (Kundenmanagement & Electronic Commerce) (German Edition) PDF




by Simone Schmidt : Delegation von Preiskompetenz an den Verkaufsaußendienst: Eine empirische Analyse ausgewählter Determinanten und Gestaltungsmöglichkeiten (Kundenmanagement & Electronic Commerce) (German Edition)

ISBN : #3834909580 | Date : 2008-06-26

Description :

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