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by A. Chakravarti : Why People (Don’t) Buy: The Go and Stop Signals

ISBN : #1349499870 | Date : 2016-04-13

Description :

PDF-58983 | Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested ‘GO-STOP Signal Framework’, which allows managers to better understand why consumers are not buying their products and what can be done to put this right…. Why People (Don’t) Buy: The Go and Stop Signals


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by Colin Shaw : The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level

ISBN : #1137534281 | Date : 2016-10-01

Description :

PDF-2f58d | Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences…. The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level


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[Pub.12lur] The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level PDF | by Colin Shaw


The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level by by Colin Shaw

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by J. Paul Peter : Consumer Behavior and Marketing Strategy. Sixth Edition.

ISBN : # | Date : 2001

Description :

PDF-305c3 | … Consumer Behavior and Marketing Strategy. Sixth Edition.


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[Pub.29jaD] Consumer Behavior and Marketing Strategy. Sixth Edition. PDF | by J. Paul Peter


Consumer Behavior and Marketing Strategy. Sixth Edition. by by J. Paul Peter

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by Tom Duncan : Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships

ISBN : #0786308222 | Date : 1997-02-01

Description :

PDF-31aa6 | This practical, “hands-on” guide to integrated marketing (IM) shows how it can enable companies to strategically use new database management systems and communication technologies to cost effectively, measure and control what until now has been considered the “intangible” side of business. Areas covered include: how to recognize the seven red flags of Marketing Dis-Integration; the 10 strategic dr… Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships


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Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships by by Tom Duncan

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Vertrieb SystemgBCtergeschA4ft Gestaltungsparameter Vertriebskonzeption Innovationsmanagement PDF De2861fc9

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Vertrieb im Systemgütergeschäft: Gestaltungsparameter für eine Vertriebskonzeption (Marketing und Innovationsmanagement) (German Edition) PDF




by René Helm : Vertrieb im Systemgütergeschäft: Gestaltungsparameter für eine Vertriebskonzeption (Marketing und Innovationsmanagement) (German Edition)

ISBN : #3824480360 | Date : 2004-05-27

Description :

PDF-919f6 | René Helm beschreibt die vertrieblichen Aufgaben und Anforderungen, die Vertriebsorganisation, den Vertriebsprozess sowie die Vertriebswege im Systemgütergeschäft und erarbeitet theoretisch fundiert Gestaltungsparameter für eine Vertriebskonzeption im Systemgütergeschäft, die als Grundlage zur Vertriebsoptimierung dienen können und damit die Überlebenschancen von Systemanbietern am Markt e… Vertrieb im Systemgütergeschäft: Gestaltungsparameter für eine Vertriebskonzeption (Marketing und Innovationsmanagement) (German Edition)


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[Pub.92xPS] Vertrieb im Systemgütergeschäft: Gestaltungsparameter für eine Vertriebskonzeption (Marketing und Innovationsmanagement) (German Edition) PDF | by René Helm


Vertrieb im Systemgütergeschäft: Gestaltungsparameter für eine Vertriebskonzeption (Marketing und Innovationsmanagement) (German Edition) by by René Helm

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Marketing Primis Online Consumer Behavior PDF 443877191

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Marketing Primis Online Consumer Behavior: Building Marketing Strategy PDF




: Marketing Primis Online Consumer Behavior: Building Marketing Strategy

ISBN : # | Date : 2009

Description :

PDF-e460b | Marketing Primis Online Consumer Behavior: Building Marketing Strategy
based on Consumer Behavior: Building Marketing Strategy 10th Edition… Marketing Primis Online Consumer Behavior: Building Marketing Strategy


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Referral Lifetime Networking Produces Bottom Line PDF 2f3450062

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The Referral of a Lifetime: The Networking System that Produces Bottom-Line Results . . . Every Day! PDF




by Tim Templeton : The Referral of a Lifetime: The Networking System that Produces Bottom-Line Results . . . Every Day!

ISBN : #1576752402 | Date : 2003-05

Description :

PDF-5b3fc | The first entry in Berrett-Koehler’s new Ken Blanchard series of fun and practical business books… The Referral of a Lifetime: The Networking System that Produces Bottom-Line Results . . . Every Day!


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[Pub.99jvT] The Referral of a Lifetime: The Networking System that Produces Bottom-Line Results . . . Every Day! PDF | by Tim Templeton


The Referral of a Lifetime: The Networking System that Produces Bottom-Line Results . . . Every Day! by by Tim Templeton

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Art Plus Strategy Sales Managers PDF 3d21aca00

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Art of War Plus Strategy for Sales Managers PDF




by Gary Gagliardi : Art of War Plus Strategy for Sales Managers

ISBN : #1929194331 | Date : 2005-06-01

Description :

PDF-2c289 | Two books in one, this book was written specifically for sales managers as a companion for our most popular book, The Art of War for the Sales Warrior. The management methods presented in this book follow Sun Tzus principles line by line, with the complete text of The Art of War on the left-hand pages and the sales management  adaptation, Strategy for Sales Managers, on the facing right-hand page… Art of War Plus Strategy for Sales Managers


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[Pub.96mqT] Art of War Plus Strategy for Sales Managers PDF | by Gary Gagliardi


Art of War Plus Strategy for Sales Managers by by Gary Gagliardi

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Hidden Plain Sight Extraordinary Tomorrows PDF 2df380d52

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Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers PDF




by Jan Chipchase : Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers

ISBN : #0062125699 | Date : 2013-04-16

Description :

PDF-bc986 | Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. Fu… Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers


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Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers by by Jan Chipchase

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Kosten Senken Mit CRM Strategien PDF Ee8f89f5c

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Kosten senken mit CRM: Strategien, Methoden und Kennzahlen (German Edition) PDF




by Gregor Stokburger : Kosten senken mit CRM: Strategien, Methoden und Kennzahlen (German Edition)

ISBN : #3322867072 | Date : 2012-02-25

Description :

PDF-e6f0b | Dieses Buch liefert die geeigneten Grundlagen und Werkzeuge, um Kostenreduktionspotenziale innerhalb der CRM-Wertkette zu identifizieren und gezielt umzusetzen…. Kosten senken mit CRM: Strategien, Methoden und Kennzahlen (German Edition)


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Kosten senken mit CRM: Strategien, Methoden und Kennzahlen (German Edition) by by Gregor Stokburger

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Consumer Behavior LifeStyle Study Data PDF 13e6c28cf

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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) PDF




by Delbert Hawkins : Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

ISBN : #0077294106 | Date : 2009-01-27

Description :

PDF-c1054 | This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book…. Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)


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[Pub.52nfn] Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) PDF | by Delbert Hawkins


Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) by by Delbert Hawkins

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Rule Three Surviving Thriving Competitive PDF 7e7744709

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The Rule of Three: Surviving and Thriving in Competitive Markets PDF




by Jagdish Sheth : The Rule of Three: Surviving and Thriving in Competitive Markets

ISBN : #074320560X | Date : 2001-12-25

Description :

PDF-1b6ea | Years in the making and sweeping in scope, this major work explains how in every industry three major players emerge to dominate the market, with the balance filled by specialist niche players, and how this determines business strategy. In an indispensable guide to predicting trends in mergers, competition and profitability, Jagdish Sheth and Rajendra Sisodia offer crucial insights for businesses … The Rule of Three: Surviving and Thriving in Competitive Markets


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The Rule of Three: Surviving and Thriving in Competitive Markets by by Jagdish Sheth

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Creating Marketing New Products Services PDF 2627c283d

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Creating and Marketing New Products and Services PDF




by Rosanna Garcia : Creating and Marketing New Products and Services

ISBN : #148220360X | Date : 2014-04-11

Description :

PDF-a9024 | It’s no secret that some of the most successful companies, such as 3M, Procter & Gamble, Microsoft, and Mercedes-Benz, are also known for their new product development strategies. Creating and Marketing New Products and Services teaches the key business and marketing principles needed to successfully design and launch new products and services in today’s global market. It begins by providing t… Creating and Marketing New Products and Services


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Marketing Planning Design Systematic Successful PDF Abc2d3016

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Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy PDF




by Ralf Strauss : Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy

ISBN : #0470721677 | Date : 2009-02-09

Description :

PDF-dff09 | Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a c… Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy


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[Pub.72neS] Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy PDF | by Ralf Strauss


Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy by by Ralf Strauss

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Marketing Excellence Award Winning Companies Success PDF 90f5f25a9

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Marketing Excellence 2: Award-winning Companies Reveal the Secret of Their Success PDF




by Hugh Burkitt : Marketing Excellence 2: Award-winning Companies Reveal the Secret of Their Success

ISBN : #0956395910 | Date : 2010-11-18

Description :

PDF-b79a5 | … Marketing Excellence 2: Award-winning Companies Reveal the Secret of Their Success


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[Pub.07IyC] Marketing Excellence 2: Award-winning Companies Reveal the Secret of Their Success PDF | by Hugh Burkitt


Marketing Excellence 2: Award-winning Companies Reveal the Secret of Their Success by by Hugh Burkitt

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